Welcome to the course book 'How to Communicate' in 8 chapters. Write engaging documents and have enjoyable interactions with people in the kitchen, office or on stage.

Good communication can resolve any problem even among the cacophony of today's interactions. Conversations between people are at the root of all problems and also integral to solving them.

Please read the foreword first and then we wish you a fun journey in the art of communication.

Ideas on this site are free. What it took to get them to you is given freely also. In future we shall sell books and audio books.

2. Audience

Chapter 2 Audience


Whether a single person or many the receiving point is largely human beings. Before we move on to human to human communication – a word about talking to animals.

In the tenth century AD St Francis was renowned for talking to animals. It was not considered too strange that they understood for when he talked to them he was teaching  them to praise God.

In the 1850’s Daniel Sullivan became famous for calming traumatised horses and passed his traditions down until John Rarey decided to reveal the secret method  – of talking to horses.  Now there are many ‘horse whisperers’ who communicate with horses based on kindness.

Hugh Lofting’s Dr Doolittle talked to the animals in his thoughts and his many books were translated and dramatised.  They  gripped the imaginations and hearts of children everywhere.

Now this business of giving life to animals, making them talk and behave like human beings, is an extremely difficult one.  Lewis Carroll absolutely conquered the difficulties, but I am not sure that anyone after him until Hugh Lofting has really managed the trick; even in such a masterpiece as “The Wind in the Willows” – we are not quite convinced.

John Dolittle’s friends are convincing because their creator never forces them to desert their own characteristics.  Polynesia, for instance, is natural from first to last.  She really does care about the Doctor but she cares as a bird would care, having always some place to which she is going when her business with her friends is over“.
Hugh walpole

That men begn to concern themselves with talking to animals was significant for it started a humanising process as men and women started really befriending animals. Moreover waves of friendships between species are frequently observed and subsequently all over uTube.

What follows is an excerpt from the book ‘The story of Doctor Doolittle

The parrot Polynesia and Doctor Doolittle


Polynesia – “That means, `Is the porridge hot yet?’–in  bird-language.”

Doctor Doolittle – “My!  You don’t say so!”
“You never talked that way to me before.”
Polynesia – “What would have been the good?” she said , dusting some cracker-crumbs off her left wing.  “You wouldn’t have understood me if I had.”

the Doctor – “Tell me some more,” he said , all excited; and he rushed over to the dresser-drawer and came back with the butcher’s book and a pencil.  “Now don’t go too fast–and I’ll write it down.  This is interesting–very interesting –something quite new.  Give me the Birds’ A.B.C.  first–slowly now.”

So that was the way the Doctor came to know that animals had a language of their own and could talk to one another.  And all that afternoon, while it was raining, Polynesia sat on the kitchen table giving him bird words to put down in the book.

At tea-time, when the dog, Jip, came in,
Polynesia – “See, HE’S talking to you.”
the Doctor – “Looks to me as though he were scratching his ear.”

Polynesia – “But animals don’t always speak with their mouths,” said the parrot in a high voice, raising her eyebrows.  “They talk with their ears, with their feet, with their tails–with everything.Sometimes they don’t WANT to make a noise.  Do you see now the way he’s twitching up one side of his nose?”
the Doctor“What’s that mean?” he asked.

Polynesia “That means, `Can’t you see that it has stopped raining?’ He is asking you a question.  Dogs nearly always use their noses for asking questions”


How many ways did the doctor accommodate the fact that he was talking to a being with a ‘foreign language’

The common thread in successful interactions between humans and animals is based on natural good and kindness.  It has often been observed that communication works better devoid of fear.  Understanding the basics of communication may help with animals – meantime back to humans.


People largely love to communicate to teach others something – that’s why warniings and complaints are so common. Generally speaking people want to please and be considered well. Peer approval can drive genius from a loner and great works from an artist.

Teaching children formally in classes is a comparitively recent innovation over the last two millennia and it started with tortuous conditions and cruel attitudes which have been simplified on the whole based on the introduction of a kinder spirit during the last century.

Classes progress from very young indeed to adult in the harness of educational establishments. More and more specialisms are taught at an ever younger age.

Communication is generally only taught in acting classes and in music.  Singing is capable of transporting feelings from the singer to the audience. The words are so often immaterial except as a part of the whole. Generally the dismal standard of communication in normal school classes or meetings has equally been humourously parodied . On the media – texts and twitter are taking on an impressive ‘geyser’ of human energy.

Children will learn from anything around – mostly from their parents and later from peer groups at school. School is largely a way to keep children out of the way of earning parents. Maybe that’s a good thing – we shall see and be flexible to the result.

It has been proved in special experiments that a child – not normally deemed a genius, is capable of emerging from a training at school with advanced skills. It would be possible therefore to teach more interesting things to the very young such as touchtyping, speed reading and writing, a super power memory and classy gymnastic skills – not to mention mastery of at least one instrument and several languages. 

Now that we know this is possible It will happen as it has happened before in history. And I guess – in more cultures than we know. When children are herded together and incarcerated all day learning things we now know are in error – we can’t expect as much.

There are indigious peoples in Africa where the children learn from adults and apparently instinctively, entire life cycle & properties of many plants and animals almost before they can talk.

The reason I mention the education aspect is because people are concerned. People learn what they must to survive in their environs.

This is the pivotal point on which the children and the adults can turn from ways that are non conducive to advancement – a great deal faster.
Therefore the audience can be considered open to learning and saving time and making things easier all round.

Thus the audience of this book can be located on the horizon of the writer as people – Adults Willing to Communicate.

Who is your audience?  Please note that I said ‘who’  rather then ‘what’ Whatever your audience – only you know.


Your special audience is among the human and other entities that share the Universe – well alright let’s start with your kitchen.


We have Jenny, Peter, Jason, their children and the baby Catherine with her copious red curls. The are sitting at the scrubbed wooden table eating from gorgeous ceramic bowls.

Jenny – …”Tea?” 
Peter – “Yes please”  and the children do the same. Catherine’s babytalk is incoherent and Peter listens intently to her – his eyes dancing and his mouth smiling.. She tries to copy what she said before and Peter gently nods his head.  Jason, still munching on his cereal says
Jason – “She’s saying she wants some tea too”.
So jenny pours some tea into her cup of milk and hands it over to Catherine’s eager fingers.

Jenny – “There we are” she said, looking at Peter.

Jason says nothing – just looks at Catherine with undivided attention. She gets his gaze, cast back a defiant look and took a sip. She then  placed it carefully – almost protectively on the table. Jason seemed to be looking gleefully for a spill.

Instead of telling Catherine she was clever, they simply nodded and went on with the conversation about the car…. understanding this was a natural way to behave carefully with a cup of tea.

Peter – “Shall we go to school by bus or car today?”.
Jenny – “it takes a fiver in petrol – bus is a lot cheaper”.
Peter – “No it isn’t – saving 2 hours of my time is worth at least a tenner”.

Peter – “Five pounds for a whole hour – that’s cheap”.
Jason looked bemused.  He didn’t get it, he equally loved the bus. Peter,  began to explain the principle of division,

Peter – “You see that’s ten pounds for 2 hours….”

Jenny – “Well I’m driving” .


Exercise – re-read this conversation and write down who, you noticed, was communicating to whom?

Who commanded the main audience? Who was Jenny’s audience?

Most people who read this book are earning a living and they want to talk about their experience in relation to a meaning or a purpose in their lives.  We want tp pass something over to the readers for a consideration of a value placed on the knowledge.

Whatever you want to convey you either have an audience in mind already, like a job interview or some Net ‘friends’. However to pass information over effectively you need to determine who you are talking to quite carefully.

To pick an audience – just find out what a bunch of people have in common and this is the very factor that makes them want to buy this information, idea, fishing rod, truck, course, song, play or video. people group together according to their needs.

Different groups of people have different needs.  What these people have in common shows you the nature of the audiencce.  Maybe they all love kittens,  or maybe they want to train their dogs.  Cats and dogs lovers are a singular or discrete audience for your cats OR dogs information.

One thing to remember is to take the mindset

The idea is free – whatever it takes to convey it from one place to another requires reimbursement.  The information is free – the delivery has to be paid.

This includes an idea that has already been made into an object – like a mowing machine available to you in a local shop. It is especially relevant to words and music  This mindset allows any group to be unified to receive the information within their range of interests – be it cats, dogs or deep sea diving . It frees their thinking from having to calculate if the information is worth the time or money to absorb.

The audience may be a person or a group and now there are groups of many millions on social networks which is new. It is still treated as ‘group’ or ‘club’ mentality.  Facebook achieved supremacy over myspace when is was thought of as a club to join.

Club mentality inspires people to talk among themselves about their special interest within two major categories, the things that interest all people in general. These are risk on one hand and gain (easy money and procreation) on the other. (Saving money – a bargain, is easy money).

Certain dynamics that make billions of people think as one are only recently being explored and discovered. This same force is at work in massive flocks of birds and fish that move as one. Scientists on the forefront of recent discovery on this topic are Bruce Lipton and Rupert Sheldrake among many others up in the forties.

So there we have briefly explored people as audiences to talk to and something to say to them.