Welcome to the course book 'How to Communicate' in 8 chapters. Write engaging documents and have enjoyable interactions with people in the kitchen, office or on stage.

Good communication can resolve any problem even among the cacophony of today's interactions. Conversations between people are at the root of all problems and also integral to solving them.

Please read the foreword first and then we wish you a fun journey in the art of communication.

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3. Intention


Why is intention a hidden agenda? because we often get different outcomes from those we expected – like failing exams.

Intention is the third Element. there is a timeline sequence however the order of the 8 points is hardly based on importance. Each of them could be the most important. That’s why if only one of the points is missing the communication will miss the mark. That’s the thing about communication. It can so easily miss the mark and so often does.

Franz Kafka lamented this state of affairs in his remark “The dull thunder of approximate words”

How does it look when intention is missing?

You can observe a child chattering away to grown-ups who are holding a different conversation. if the child is cheerful enough talking to itself then it is not even intending to get a message across. When the child is frustrated the child means to be heard.

Intention –Websters definition.
What one intends  to do or bring about
What one purposes to accomplish or attain.

Chambers 1898 went a bit further:
A fixing of the mind on any object: fixed direction of mind: the object aimed at: Design, Purpose.

The semantics in this case are interesting. The archaic use of the word was to ‘set out’ or ‘start’ and it appears that that is the common application of the word today. It is often confused with the word:
*INTEND’ [defined] to have in mind as a purpose*
The reason why it is interesting to look at this is because the underlying point of this comment is to show how true intention has a great deal more power than generally understood by ‘grex’ [Latin for herd].

This chapter looks pretty dry. – all semantics and etymology – however to understand fully what this word means we have to look at the roots.  Chambers was clearer by being succinct.

The way the thesaurus puts it over is the ‘dry’ bit though. The real
drive and roots of intention were stripped out to end it on a whimper – a wish – could describe a sales goal.. For the purposes of this discussion I prefer to pont to the ‘doing’ aspect of the crisper definition of 111 years ago. Even application of determination does not convey the power of intention.

————-From Websters – a current understanding—————-
in•ten•tion in-‘ten-chen n
1: a determination to act in a certain way: RESOLVE
3a: what one intends to do or bring about
b: the object for which a prayer, mass, or pious act is offered
4: a process or manner of healing of incised wounds
5: CONCEPT; esp: a concept considered as the product of attention directed to an object of knowledge
6 pl: purpose with respect to marriage
syn INTENTION, INTENT, PURPOSE, DESIGN, AIM, END, OBJECT, OBJECTIVE, GOAL mean what one purposes to accomplish or attain. I
*INTENTION implies little more than what one has in mind to do or bring about;
*INTENT suggests clearer formulation or greater deliberateness;
*PURPOSE suggests a more settled determination;
*DESIGN implies a more carefully calculated plan;
*AIM adds to these implications of effort directed toward attaining or accomplishing;
*END stresses the intended effect of action often in distinction or contrast to the action or means as such;
*OBJECT may equal END – often applies to a more individually determined wish or need;
*OBJECTIVE implies something tangible and immediately attainable;
*GOAL suggests something attained only by prolonged effort and hardship.

§ Thesaurus: (current understanding)

intention  (noun)
what one purposes to accomplish or do  (her intention was to finish by noon)
syn    animus, design, intendment, intent, meaning, plan, purpose; compare AMBITION 2
rel    project, scheme; desire, hope, wish.

(Common usage of the word ‘intention is maybe summarised in the last line of the definition 🙂

In becoming familiar with ‘intention’ itself, we can see that the distinction between the mere wish and the resolve to bring about one’s purpose are worlds apart. The significance of this is as far reaching as understanding achievement itself –  success in attaining one’s desire or life’s work.

Intention is like the sea bed while we beings bob around atop the waves, riding the storms and sitting out the inertia of being becalmed. Intention is always with us even if we are not fully aware or even conversant with it. It underlies our every action and our every thought. In the past Humans divided themselves from ‘the beasts’ by imaginaing that animals did not intend – rather they act out of instinct and learned responses.

Embarrassingly, studies largely showed us that humans do the same. Frederic Skinner and behavourist John Watson created both experiments and learning machines combining stimulus-response and conditioned reflexes on pidgeons and rats as well as humans and dogs.

Whatever the research shows intention never entered their equations or expectations until Bruce Lipton a respected molecular bioligist brought his observations to light – framed in Quantum physics.

He categorically introduced how the power of the mind – in the form of thought – was creative.  In other words it far from mind over matter it was mind meets matter. This was scientifically heretical until it was seen (and is being accepted) that the components of his theories were scientifically founded.  The power of the mind – or of thoughts has never been debated – simply recognised and deeply feared by religious organisations.

The introduction of this idea spread very fast to common sense conclusions that we are intending all the time or rather our DNA is the molecular intention machine inherent in our make-up and furthermore thoughts run the show.

It spread like wildfire in behavioural training, creating titles like the Attractor Factor by Joe Vitale.

This being so we will feel reluctant to admit that we always get what we want.  Everything we have is achieved by purposeful design throughout every moment of our lives.

“BUT BUT shurely shome mishtake?” we are often heard to declare.  In the midst of a situation where it looks as though we have been foolish we are unwilling [universally] to own up and say  “I intended every moment of it’.

Obviously we are reluctant to take ownership of disease or disaster. Intended it may well be – but by someone else. We are therefore stuck in a scenario where we are many coracles on the ocean with our leaders shouting from afar.  If enough of us could command (between us) a liner or even a stout battleship it would represent much more individual power.  Problem: we would all have to have the same intention.

To carry that analogy forward, we explore Intention in the light of various commonly held concepts.

everyone knows this really.  I have experienced a marked degree of cognitive dissonance in looking at the metaphysical expression of intention – and then looking at my real life as it is.

What on earth ‘intended’ this conglomeration of events?  because it is more interesting to look ahead and wish as hard as I can, than it is look back and see how wrong I was – or worse – how wrong we all were..  In order to understand intention and learn to’ play with it’ it must be fully released from the heavy weight of blame.

Looking back I can often see what i did to cause the state I am in now.  it’s easier to see clearly without blame.

Being rigidly on a position will mostly slow things down.  I believe we all like to be seen to do the right thing.   The expression ‘right action’ is getting more accepted by the passing months.  We do feel satisfied when we are being guided by principles, morals and ethics . People buy books and learn ever more at courses nowadays.

Then the stances occur, multiple positions are formed on every little principle and ethic and the energy is dispersed and intention relagated to doubt and debate.

This has  nothing whatever to do with intention. Bad and good judgments, that focus the mind absolutely, are both the result of intention. The very same result can be achieved in a number of totally differing ways. A foundation of revenge, (bad) fury (very bad) can be a veritable factory of nasty little naughty thought(ies).

Everyone knows how secretive slander, which is the circulation of
thoughts that come from spite and blame, cuts to the bone because often people believe that what they hear has some foundation in fact. Facts rarely come into it though. Slander isn’t right in itself and to quote Bob Dylan “When it aint right it’s wrong”

It has been witnessed and written about for millennia that malicious intention of one person focussed on another happens and hurts. It’s using the power consciously to harm another. That’s dark or ‘black hat’ or even black magic. It all ends up in tears.

The only thing to control can be our own activities as a direct result of wellbeing–> health –> energy. The less control the more flexible and freer is the core of intention.

Intention is the greatest rule-breaker. People did escape from Bastille and Colditz and from impossible situations carried simply on the wave of intention .


‘To do lists’ are the staging posts as a result of intention. They can also be a poor indicator of intention itself. Sometimes something that feels irrelevant will seem to be (feel like)  the most urgent thing to do. Is this avoidance of ‘more difficult issues’ or can we interpret this as the sonar from the seabed of intention itself?

The question What DID I intend to get to this?  it’s ‘Hard to Tell’ sometimes.  It is feels immediately better to breeze through the preferred irrelevant actions than try to calculate which is which.  It could be either. Sometimes having the ducks in a row can make you feel happier therefore more efficient.  However  the ‘just need to’s in the list can take too long and really slow things down.

Great practicers of intention include people like Steve Jobs and Saatchi. We could write a whole chapter on them and perhaps we  shall – not now. later.

From pre birth to the point of death we can plant some seeds that are long to germinate and don’t need watering.  meantime most people struggle with the instant sprouts of little daily plans.

At the point you become aware of your intention it is well nigh impossible to measure when you intended it. WE often exclain “I always knew it though I never said nothing at the time”

And is this moment the final outcome? Not very likely. And so how far away is the outcome and what will it be?.  The ‘by when’ part of goals are merely guide lines.  Patience and forbearance can be as valuable as passion and energy in goals longer term than a few days.

Some say we picked our parents to help us manifest our dreams.
I suppose I would say that that’s long term intention.  I have noticed it in some famous people. Look at Ken Dodd bless him. He held considerable audiences enrapt. A Paul Newman he was not – yet he entrances millions more beyond his lifetime.
Neither patience or immediate transformation is necessarily correct. Hence continuity is a vital factor when a person, or a race of people, focus on the intended manifestation. .

WHAT, WHEN, and HOW you DO things
Although you can still have intention fully understood while on a mountain eating brown rice and omming,  intention is linked to energy on a bridge  built of activities.As actions happen every day, harmonising with other people oils the machinery.

Activity is the most certain way to achieve movement..

This is the main reason why people are so interested in intention.  It’s used as a synonym – “It’s my intention to….”  Yet the only way that ithe hidden agenda will come out of the cupboard. is to observe the facts as they happen.
If you can observe consistency in certain directions or themes that is a major clue as to when you intended it.

Even so it matters little of anything that is in the past. I am more fascinated than than indifferent – it all adds up to new worlds of meaning that every one of us give every chain of events, every ethic, every principle.

‘All things come to those that wait’ was a Victorian Adage that nearly got it right.  It’s waiting AND intention – not just waiting.  How can we tell if it’s still what we want? How can we be sure that revenge is no longer the underlying motive for certain actions?
These mysteries and others can be understood when we better understand intention.

Intention is the single most powerful force that humanity may command. It is the magic in every plot in every play, film, book and living room. The reason people like war films is because they are reminded of intention – their own and the comfort of others’ stories also. This force is the fulchrum upon whih life began and progress and evolution takes place.

And yes there is spontaneous healing as well as spontaneous disease. Do people intend to die as well as be born ?- or re-born every day?